On June 30, 2026, at the Press Conference Room of the Chamber of Deputies, Via della Missione 4 in Rome, the event "Building Global Value – Marketing, Luxury and Made in Italy" took place, a discussion dedicated to the strategic role of Italian companies in promoting national excellence in international markets.
Among the protagonists of the meeting, entrepreneur Maurizio Talarico, founder of the Talarico brand, shared his experience, offering reflections on the value of craftsmanship, brand identity, and the prospects of Made in Italy in the global context.
During the interview, the topic of craftsmanship as a distinctive element of brand positioning was addressed. When asked how a brand linked to Italian "know-how" manages today to transform product quality into a recognizable and competitive value internationally, Talarico highlighted how authenticity, consistency, and attention to detail represent the fundamental elements for building consumer trust. Quality, he emphasized, is not just a product characteristic, but a language capable of telling the story, culture, and values of the company.
Another central theme was the opportunities and challenges facing Italian companies involved in internationalization. According to Talarico, Made in Italy continues to be a global benchmark for elegance, creativity, and manufacturing excellence. However, to maintain this leadership, it is necessary to constantly invest in innovation, sustainability, and training, while preserving the artisan heritage that makes Italian products unique. International competitiveness, in fact, requires the ability to combine tradition and innovation without losing one's identity.
Particularly significant was the reflection dedicated to young entrepreneurs. In a context where innovation is often exclusively associated with technology, Maurizio Talarico reminded us that even a craft can represent a modern and competitive business model. His message was an invitation to believe in one's passions, to value manual skills and to transform them into an entrepreneurial project based on quality, determination, and the ability to innovate. International success, he explained, stems from the desire to distinguish oneself through authenticity, competence, and a long-term vision.
The event represented an important opportunity for dialogue between institutions, businesses, and sector professionals, confirming that Made in Italy continues to be one of the main ambassadors of the Italian economy and culture worldwide. Entrepreneurial experiences like Maurizio Talarico's demonstrate that the value of craftsmanship, when supported by a solid brand strategy and a constant pursuit of excellence, can become a powerful engine for growth and international competitiveness.
"Building Global Value" thus reaffirmed a clear message: the future of Made in Italy lies in the ability to innovate without abandoning its roots, transforming tradition, creativity, and quality into a heritage capable of speaking to markets around the world.